David heads up generative AI for Cognizant’s global Artificial Intelligence and Analytics (AIA) practice, leading our efforts to deliver value from Generative AI. Pioneering the application of enterprise cognitive architecture with generative AI and currently working on a number of papers to share Cognizant’s research and innovation in this space.

He joined Cognizant from PA Consulting in June 2021 as European Head of Applied Innovation within the Microsoft Business Group, building on a distinguished career in data. David has operated in other consultancies, led data intelligence globally for a fortune 500 company and worked at leading technology vendors.

In 2017 he was recognised as one of the 50 most influential people in data, winning his category with a project to raise awareness of large-scale data analytics and AI through the innovative How Happy is London? project. A technology platform that, at the time, was one of the world’s largest real time open source implementations.